Pepsi needed to deliver gifts and incentives to 8,000 outlets per month in Ha Noi and Hai Phong for the Pepsi Club program. Ensure the gifts are delivered to the correct outlets in the correct quantity. The Pepsi Club program is their biggest display program and operated yearly. The program has been a key factor in winning the war for shelf space for Pepsi products against competitors.
GSK has enjoyed CPM Vietnam’s expertise for over 04 years to support their merchandising. This is one of their strategy to improve their brand image at store and convert more customer at OTC channel. There are two objective requirements as follows:
Focus on retaining good merchandising staff to keep good relationship with pharmacies to win
Daily collaborate with sales sups, ASM, distributors to update OOS & outlet feedbacks to fix field issues