Shell – Mystery shopping and research

Reconsider market share declining compare to Castrol for years, Shell decide to improve its database to push sales across their products. CPM was chose to scan outlets by geography in every inches to make sure no miss outlet and redraw full picture of oil market in 3 key cities: Ha Noi, Ho Chi Minh and Da Nang.

Acquire retailers’ data

Measure Shell’s market size compare to their competitors