Reconsider market share declining compare to Castrol for years, Shell decide to improve its database to push sales across their products. CPM was chose to scan outlets by geography in every inches to make sure no miss outlet and redraw full picture of oil market in 3 key cities: Ha Noi, Ho Chi Minh and Da Nang.
Acquire retailers’ data
Measure Shell’s market size compare to their competitors
One of the largest global brands which is predominantly known for it’s nutrition products, Abbott Vietnam has been a partner of CPM Vietnam for both mystery shopping and audit which are to check their PG at hospitals and clinic. This is to:
Ensure PG’s disciplines
Ensure PGs distribute sachets to patients properly
Ensure PGs collect and get information of valid/ real New Users
Ensure PGs run coupon process properly and complies with Abbott policies