Unilever – Product Display Audit
Audit 25,000 outlets per month for Unilever’s Perfect Store program nationwide to ensure product display follows guidelines. The Perfect Shop program is the biggest display program in FMCG industry. The program has been the key factor for Unilever’s products to win the war over shelf space against competitors in GT.
Pepsi club – display program audit
CPM conducted more than 500,000 visits of audit for Pepsi Club over 03 years, average we made 14,000 visit for the most year-round merchandising campaign of SPVB for all channels.
Pepsi Club program is one of the most important projects to maintain Pepsi’s leading position in Trade.
Pepsi requested CPM to audit 14,000 key outlets in Central & South East Vietnam on monthly basic. Auditing capability and SPEED are the key success factors for this project
