An adaptable salesforce

Discover the ultimate flexibility of an adaptable salesforce. CPM salesforces can be turned on and off, flexed bigger or smaller or even diverted to change direction in response to market dynamics. We’ll maximise ROI by taking advantage of the right outlet, with the right offer, at the right time.CPM’s Sales Academy will help you further optimise your team’s sales potential. Click here to find out more.
We offer three core sales solutions. Each of these can operate independently or in parallel to deliver the optimum adaptable salesforce.
Face to face sales

CPM provide face to face sales teams with real category expertise. Our people are fully-trained, high-performing retail experts.


Our multi-lingual, high-skill regional hubs deliver maximum results. Services include inside sales, TAM and lead generation.

Digital sales
Introducing *shopt. CPM’s innovative in-house platform enables brands to connect with, influence and sell directly to retailers.

Face to face sales

Our highly trained people are ready to deliver. Whether you’re looking for an ongoing dedicated salesforce, ready to become the permanent face and voice of your brand, or reactive sales teams you can turn on and off, CPM has the solution. We also offer syndicated sales teams to spread the cost across multiple brands. Or choose the bespoke option, using key elements of our face to face, telesales and digital services.

“CPM is a reliable partner who is always eager to think along with us and is very flexible regarding new ideas.”
Danone. Benelux


We offer a multilingual telesales programme coverage spanning 92+ markets and 26 languages. Our services range from tactical data cleanses, data qualification and lead generation activities; right through to multi-stage lead generation, appointment setting and B2B and B2C telesales programmes. CPM’s high-performance telesales teams will build relationships and drive sales.

“As opposed to treating programs as a cost-cutting exercise, value addition is where CPM clearly differentiate themselves from the competition. People are at the heart of the CPM business and technology is going to play a huge part in differentiating ourselves from the competition going forward. CPM as an organisation have invested in tools & data analytics that both provide easy-to-use performance management tools but more importantly provide clarity on what our focus areas should be going forward, to ensure our strategic objectives are achieved”
Shane Barry, Director, Diageo. Ireland

Digital sales

Welcome to the digital world of retailing. Our *shopt brand uses a unique App for daily engagement with retailers. Operating in the Convenience, On Trade, Out of Home and Grocery sectors, it’s the cost-effective and data-driven way to sell to a retailer. *shopt integrates seamlessly with physical sales teams to influence and sell – a true representation of how CPM blend the physical and digital offering.

“*shopt has transformed the way companies connect with Convenience retailers in the UK. Whether it is amplifying the effectiveness of your existing salesforce, or as a stand-alone solution, it delivers the strongest possible return on investment for our clients and their brands.”
Martin Ryan MD *shopt

The CPM Group of Companies

Introducing you to the group

Creating meaningful connections between brands and customers. Anytime. Anywhere.


Data, analytics and insight solutions that drive smarter, more profitable decision making.


Creating experiences and events that connect brands, people – and a moment in time.


Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.

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