Experiential and sampling

Connecting an audience with brands

At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections.

As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams.

Live events, experiential and retail experience
We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.

Active selling and sampling
People buy from people. That’s why we hand-pick our team to match each project and brand perfectly. Our brand ambassadors undergo bespoke training to ensure the highest performance possible, whether they’re actively selling or sampling your products and services. We are results-focused and are proud that some of our active selling campaigns have seen over 2K leads generated in a single week.

Mystery shopping and research
CPM’s team of highly qualified researchers capture valuable market intelligence, in real-time, with advanced technology.

Live events, experiential and retail experience

When it comes to events, we’ve got it covered. Our experience covers all types of live activations, from less than ten people to over 15k. From exhibitions, conferences and gala dinners to roadshows, PR stunts and festivals, Hyphen creates moments that connect. We also specialise in the retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops. Whatever you want to achieve, we deliver a complete end-to-end service.

“Hyphen activated an in-store experience to educate cat-loving shoppers on our Nestle Purina One ‘3-Week Challenge’. The industry’s first, ‘hands on’ experience tapped into shoppers’ sound, sight and touch senses, was fun and memorable! It certainly got customers talking; ‘interactive’, ‘informative’ and ‘entertaining’ were just some of the words used to describe their experience.”

Alistair Burgess, Shopper Marketing Lead, Nestle Purina PetCare

Active selling and sampling

We have two unique digital auditing solutions to offer you. Our retail engagement app, *shopt, allows retailers to self-audit their stores. We can facilitate audits via the app, either through surveys or image recognition, to understand distribution gaps and then target accordingly. In addition, our associate business Detail, offers an online auditing solution to optimise your brand’s presence and compliance and measure its performance in the digital world. Digital auditing has arrived.

If you encounter a brand in person, you’re more likely to remember it – 90% more likely, in fact. We know that 30-35% of consumers claim to go on and buy the product sampled that same day.

Digital and hybrid experiences

Powerful events don’t always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact. Whether you’re considering a virtual summit, a digital Christmas party or a team-building masterclass, we have experience spanning across genres. Our specialists can craft a powerful narrative and well thought out agenda to ensure total engagement.

“Online events are here to stay, Hyphen has taken this growth opportunity by the horns and thoroughly enjoyed offering our clients a real mix of event solutions to enable them to remain connected with the customers and consumers throughout 2020 and beyond.”
Director of Hyphen, Luci Beaufort Dysart

The CPM Group of Companies

Introducing you to the group

Creating meaningful connections between brands and customers. Anytime. Anywhere.


Data, analytics and insight solutions that drive smarter, more profitable decision making.


Creating experiences and events that connect brands, people – and a moment in time.


Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.

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