Experiential and sampling
Our solutions

Experiential and sampling

We deliver live events and marketing experiences that really resonate with your audience. Our mission is to connect brands with people.
Experiential and sampling

Connecting an audience with brands

At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections.

As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams.


Live events, experiential and retail experience
We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.

EXPLORER


Active selling and sampling
People buy from people. That’s why we hand-pick our team to match each project and brand perfectly. Our brand ambassadors undergo bespoke training to ensure the highest performance possible, whether they’re actively selling or sampling your products and services. We are results-focused and are proud that some of our active selling campaigns have seen over 2K leads generated in a single week.


EXPLORER


Mystery shopping and research
CPM’s team of highly qualified researchers capture valuable market intelligence, in real-time, with advanced technology.

EXPLORER

Live events, experiential and retail experience

When it comes to events, we’ve got it covered. Our experience covers all types of live activations, from less than ten people to over 15k. From exhibitions, conferences and gala dinners to roadshows, PR stunts and festivals, Hyphen creates moments that connect. We also specialise in the retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops. Whatever you want to achieve, we deliver a complete end-to-end service.
ENQUIRE NOW

“Hyphen activated an in-store experience to educate cat-loving shoppers on our Nestle Purina One ‘3-Week Challenge’. The industry’s first, ‘hands on’ experience tapped into shoppers’ sound, sight and touch senses, was fun and memorable! It certainly got customers talking; ‘interactive’, ‘informative’ and ‘entertaining’ were just some of the words used to describe their experience.”

Alistair Burgess, Shopper Marketing Lead, Nestle Purina PetCare

Active selling and sampling

We have two unique digital auditing solutions to offer you. Our retail engagement app, *shopt, allows retailers to self-audit their stores. We can facilitate audits via the app, either through surveys or image recognition, to understand distribution gaps and then target accordingly. In addition, our associate business Detail, offers an online auditing solution to optimise your brand’s presence and compliance and measure its performance in the digital world. Digital auditing has arrived.

ENQUIRE NOW

If you encounter a brand in person, you’re more likely to remember it – 90% more likely, in fact. We know that 30-35% of consumers claim to go on and buy the product sampled that same day.

Digital and hybrid experiences

Powerful events don’t always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact. Whether you’re considering a virtual summit, a digital Christmas party or a team-building masterclass, we have experience spanning across genres. Our specialists can craft a powerful narrative and well thought out agenda to ensure total engagement.
ENQUIRE NOW

“Online events are here to stay, Hyphen has taken this growth opportunity by the horns and thoroughly enjoyed offering our clients a real mix of event solutions to enable them to remain connected with the customers and consumers throughout 2020 and beyond.”
Director of Hyphen, Luci Beaufort Dysart

The CPM Group of Companies

Introducing you to the group
logo-Axis

Creating meaningful connections between brands and customers. Anytime. Anywhere.


DISCOVER MORE

logo-Axis

Data, analytics and insight solutions that drive smarter, more profitable decision making.


DISCOVER MORE

logo-Axis

Creating experiences and events that connect brands, people – and a moment in time.


DISCOVER MORE

logo-Axis

Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.


DISCOVER MORE

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

I accept I decline
Privacy Settings Cookie Policy
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

Necessary Functional Performance/Analytics Social Privacy Policy Cookie Policy
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.
PHPSESSID
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
  • PHPSESSID
wordpress_test_cookie
Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
  • wordpress_test_cookie
Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec
Decline all Services
Accept all Services
Cookie Settings