Comprehensive auditing programmes

At CPM, we believe retail auditing is more than just delivering POS compliance. Our comprehensive programmes incorporate face-to-face, telephone and online contact points. We even monitor and audit social media and online chat. We provide you with the complete picture, enabling you to make informed decisions to drive your business forward.

Whether you’re looking for auditing of consumer behaviour, net promoter scores, or retail compliance, we will build a bespoke programme for your brand, anywhere in the world.

Face to face auditing

Our auditing provides real-time, actionable insights from the retail environment at local, national and international level.


Our engagement portal *shopt allows retailers to self-audit, while our associate business ‘Detail’ offers a unique online auditing solution.

Mystery shopping and research
CPM’s team of highly qualified researchers capture valuable market intelligence, in real-time, with advanced technology.

Face to face auditing

Information is power. With up-to-the-minute insights on how your products are performing, you’re armed with the knowledge to make informed decisions, adapt sales strategy and improve customer experience. CPM offer complete retail compliance, auditing and in-store survey services. We’ll empower sales teams to undertake the right in-store actions and provide you with technology solutions that can be configured to meet your objectives today and into the future.

“CPM Group and agency partners have been providing auditing solutions to CHEP for over 15 years since being appointed as their European Partner. The program has grown in breadth and depth and we now co-ordinate it in 25 countries delivering integrated physical and telephone audits. We continue to seek new ways of collaborating with CHEP and are proud that the CPM Group have become a trusted and valued partner to this important Global Client”

Simmie Scott – Group Chief Development Officer

Digital auditing

We have two unique digital auditing solutions to offer you. Our retail engagement app, *shopt, allows retailers to self-audit their stores. We can facilitate audits via the app, either through surveys or image recognition, to understand distribution gaps and then target accordingly. In addition, our associate business Detail, offers an online auditing solution to optimise your brand’s presence and compliance and measure its performance in the digital world. Digital auditing has arrived.

“Detail’s actionable insights generate opportunities right across our online operation, creating synergies between sales, marketing and ecommerce. Now we can see the full ecommerce picture and we can focus our efforts where they will have the greatest impact.”
Niklas Rantzow | E Commerce Category Development Specialist – Royal Canin

Mystery shopping and research

When you want the insider viewpoint, we’re here to help. Our experienced research teams are experts in gathering sales intelligence. They’ll deliver real-time, fact-based insights that will help influence your relationship with retailers and drive consumer sales. CPM’s multilingual mystery shopping services encompass field face-to-face, telephone, online and video mystery shopping. We’ll even gather consumer views from social media and online chat and continuously compare them to your sales performance.

The CPM Group of Companies

Introducing you to the group

Creating meaningful connections between brands and customers. Anytime. Anywhere.


Data, analytics and insight solutions that drive smarter, more profitable decision making.


Creating experiences and events that connect brands, people – and a moment in time.


Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.

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