Our solutions


CPM’s adaptable salesforces offer industry-leading expertise throughout Retail, B2B and B2C channels. Using insight, data science and predictive analytics, we’ll maximise sales, profit and ROI.


An adaptable salesforce

Discover the ultimate flexibility of an adaptable salesforce. CPM salesforces can be turned on and off, flexed bigger or smaller or even diverted to change direction in response to market dynamics. We’ll maximise ROI by taking advantage of the right outlet, with the right offer, at the right time. 

CPM’s Sales Academy will help you further optimise your team’s sales potential. Click hereto find out more.

We offer three core sales solutions. Each of these can operate independently or in parallel to deliver the optimum adaptable salesforce.

Face to face sales
CPM provide face to face sales teams with real category expertise. Our people are fully-trained, high-performing retail experts.
Our multi-lingual, high-skill regional hubs deliver maximum results. Services include inside sales, TAM and lead generation.

Digital sales

By utilising our digital services, your brand can become boundaryless.  Connecting with, influencing and selling to your customers is now a reality at the touch of a button.

Face to face sales

Our highly trained people are ready to deliver. Whether you’re looking for an ongoing dedicated salesforce, ready to become the permanent face and voice of your brand, or reactive sales teams you can turn on and off, CPM has the solution. We also offer syndicated sales teams to spread the cost across multiple brands. Or choose the bespoke option, using key elements of our face to face, telesales and digital services.

“CPM is a reliable partner who is always eager to think along with us and is very flexible regarding new ideas.”

Danone. Benelux


We offer a multilingual telesales programme coverage spanning 92+ markets and 45 languages. Our services range from tactical data cleanses, data qualification and lead generation activities; right through to multi-stage lead generation, appointment setting and B2B and B2C telesales programmes. CPM’s high-performance telesales teams will build relationships and drive sales.

“As opposed to treating programs as a cost-cutting exercise, value addition is where CPM clearly differentiate themselves from the competition. People are at the heart of the CPM business and technology is going to play a huge part in differentiating ourselves from the competition going forward. CPM as an organisation have invested in tools & data analytics that both provide easy-to-use performance management tools but more importantly provide clarity on what our focus areas should be going forward, to ensure our strategic objectives are achieved.”
Shane Barry, Director, Diageo. Ireland

Digital sales

Creating meaningful connections between brands and customers. Anytime. Anywhere. Introducing *shopt. Our B2B rewards and engagement app creates meaningful connections between your brand and your customers. Connecting directly with your customers, *shopt enables you to share content, offer advice and incentivise through offers, keeping your brand front of mind at the touch of a button. With more than 100,000 connections every month, it’s and easy and simple way to connect with your customers. We can help you to achieve your goals by driving distribution (with more than 500,000 new distribution points achieved last year for brands), digitally engaging your customers and unlocking insight on current distribution and share of space – data that is typically difficult to reach in some channels. Use *shopt as a marketing platform to promote your brand with targeted push notifications and in-app content, dedicated areas to house content and ranging advice, alongside insight surveys and lead generation mechanics. It’s a one stop digital solution to meet your needs and can deliver returns of up to 6:1.
“At *shopt we put our app users at the heart of everything we do – making it easy, effective and engaging. Our core pillars focus on being a brand neutral trusted voice, delivering a personalised experience every single time, and integrating seamlessly into physical resources delivering a truly Liquid solution.”
Jemma Blaylock MD *shopt
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