English News
Wet markets dominate, but convenience stores inch up
Vietnamese shoppers are shopping less frequently at traditional wet markets. Photo by Shutterstock/Denis Rozan While traditional markets still dominate Vietnamese shopping, convenience stores are becoming more popular. A report...
Which are Vietnam’s most successful coffee chains?
A Highlands coffee shop in Hanoi. Highlands Coffee reported sales of VND1.24 trillion ($53.23 million) last year making it Vietnam’s largest coffee chain in terms of revenues. The figure...
SK Group buys 9.5% stake in Masan Corporation
Products of Vinacafe, an affiliate of Masan Consumer. SK Group invests approximately $470 million to become Masan Group’s largest strategic shareholder. — Photo Courtesy of Masan Masan Group Corporation...
Thai investors acquiring more retail market share
Thai investors have a range of modern retail types in Vietnam With well-known brands Big C, MM Mega Market, Robins, Nguyen Kim, B’s Mart, Lan Chi Mart and C-Express,...
Time to attract shoppers via apps
Mobile e-commerce proves is a spacious battlefield for apps, but the land for winners is small. Some years ago, analysts, when predicted that sales websites would be optimized for...
7-Eleven Arrives in Vietnam Aiming for 100 Stores in Three Years
For decades, Vietnamese have shopped, snacked and hung out at the country’s traditional markets: colorful, chaotic mazes of open air stalls where vendors hawk everything from fruits and vegetables,...
Samsung Ostrich: Do What You Can’t
For me, this was perhaps the best TVC of 2017. Samsung’s Ostrich. An icon of their #DoWhatYouCan’t campaign, plus the fact it won multiple Cannes Lions, this TVC made...
Kit Kat Goes Viral With Chance the Rapper
The 81-year-old brand saw an opportunity to better engage its young audience using influencers and social media. Goal There is a particular octogenarian teens love, and we’re not talking...
E-Retailers Are The Publishers of The Future
Ad dollars are being eaten by e-commerce dollars says Ken Mandel, President of Innovation and Commerce, Asia Pacific, Publicis Media. e-Retailers are future Publishers. Let me explain – the contemporary e-shopping process...
The KLM Care Tag: A Connected Device
There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated...
TBWA names new APAC head as Philip Brett takes global role
Brett will relocate to London in the fall as global COO. After 21 years in the region, TBWA’s Asia president, Philip Brett, will take on a London-based role as...
Four of the best new shopping gizmos at Retail Asia Expo
Imagine a vending machine that registers a customer’s ethnicity before it recommends what drink they buy. Or a changing-room mirror that lets a shopper pay for all the clothes...
CPM Expert Speak: Human Equation is Essential in Closing the Gap
Over the past few years we have seen substantial changes in the relationship between brands and their customers. More than ever, power has been steadily shifting back to the...
CPM Ireland triumphs at the 2016 Irish Sales Champion Awards
Our CPM Ireland Field Marketing & Sales business triumph at the 2016 Irish Sales Champions Awards. For the Sixth year in a row, CPM Ireland have been recognised as...
