CPM Vietnam | Field Marketing & Retail Services Agency

Retailer’s Recommendation

Create retailer’s recommendations to increase market share in key cities incl.: HCM, HN, DN where ATUSSIN presence was limited.

Solution

CPM run a mystery shopping program to:

• Visit outlet as a mystery shopper to check the product recommendation
• Reward outlet when qualified and educate outlet when unqualified
  

United International Pharma (UIP) is a 100% foreign-owned company in Vietnam engaged in the manufacturing and promotion of pharmaceutical products. It manufactures and markets a wide range of products such as general medication, food supplements, personal, primary and chronic care.

Client Objectives

To increase product recommendation for UIP’s brand