Retailer’s Recommendation
Overview
Create retailer’s recommendations to increase market share in key cities incl.: HCM, HN, DN where ATUSSIN presence was limited.
Solution
CPM run a mystery shopping program to:
- Visit outlet as a mystery shopper to check the product recommendation
- Reward outlet when qualified and educate outlet when unqualified
Fast Facts
United International Pharma (UIP) is a 100% foreign-owned company in Vietnam engaged in the manufacturing and promotion of pharmaceutical products. It manufactures and markets a wide range of products such as general medication, food supplements, personal, primary and chronic care.
Client Objectives
To increase product recommendation for UIP’s brand
