Product Display Audit
Audit 25,000 outlets per month for Unilever’s Perfect Store program nationwide to ensure product display follows guidelines. The Perfect Shop program is the biggest display program in FMCG industry. The program has been the key factor for Unilever’s products to win the war over shelf space against competitors in GT.
CPM manages a team of auditors to: Visit each outlet monthly to check on plan-o-gram compliance Collect & report market information Co-ordinate with sales team for stock management Build relationships with retailers Achieved all of Unilever’s goals (display checking, market intelligence, merchandising, surveying, etc.).
07 Years collaboration (since 2006 – 2013)
80 auditors
25,000 outlets covered
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