Audit 25,000 outlets per month for Unilever’s Perfect Store program nationwide to ensure product display follows guidelines. The Perfect Shop program is the biggest display program in FMCG industry. The program has been the key factor for Unilever’s products to win the war over shelf space against competitors in GT.
CPM manages a team of auditors to:
Visit each outlet monthly to check on plan-o-gram compliance
Collect & report market information
Co-ordinate with sales team for stock management
Build relationships with retailers
Achieved all of Unilever’s goals (display checking, market intelligence, merchandising, surveying, etc.).