DESCRIPTION:
Pepsi needed to deliver gifts and incentives to 8,000 outlets per month in Ha Noi and Hai Phong for the Pepsi Club program. Ensure the gifts are delivered to the correct outlets in the correct quantity. The Pepsi Club program is their biggest display program and operated yearly. The program has been a key factor in winning the war for shelf space for Pepsi products against competitors.
CPM SHOW:
CPM managed a team of deliverymen to:
Visit winning outlets monthly to deliver prizes
Ensure the gifts are delivered to the correct outlets in the correct quantity
Collect and report market information
Build relationships with retailers
Result: Achieved all of Pepsi’s goals (delivery gift to right outlets & right quantity, market intelligence, collect information, etc.).
