DESCRIPTION:
SPVB requested CPM to install and maintain various types of POSM at GT channel nationwide. Beside quality, SPVB also requested REPORTING capability as well as deployment SPEED to meet their very limited time. This objective was to conduct merchandising Pepsi’s POSM at stores which include:
Banner: 63,000 ones
Hanger: 34,000 ones
Flag line: 30,500 ones
Standee: 34,500 ones
Poster (700,000 ones) and ticker (5,380 ones)
CPM SHOW:
CPM deployed POSM (posters, hangers, storefront tools, etc.) in all cities and provinces nationwide.
CLOUD REPORT – real-time report applied with key benefits as below:
Real-time reporting
Outlet mapping
Result: More than 867,000 POSM deployed at around 500,000 outlets in 63 provinces nationwide Vietnam.
