Customer prospect acquisition
Reconsider market share declining compare to Castrol for years, Shell decide to improve its database to push sales across their products. CPM was chose to scan outlets by geography in every inches to make sure no miss outlet and redraw full picture of oil market in 3 key cities: Ha Noi, Ho Chi Minh and Da Nang. Acquire retailers’ data Measure Shell’s market size compare to their competitors
Set route plan: Right-hand rule Mapping: every outlet is mapped on Google, so that we can view by coverage of each type of outlet to avoid duplicated data. Result: Achieve 95% target, acquired: HDEO channel: 915 outlets MCO channel: 14,193 outlets PCMO channel: 807 outlets  
02 Years collaboration (since 2016 to 2017)
67 staffs
16,000 shops covered
Get in touch

How can we inspire you?
Let's start talking