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Product Display Audit & Incentive Management
Overview
Audit & reward (by coupon) 18,000 outlets per month for Nivea’s Diamond and Gold Skin program nationwide to ensure product display following guidelines. The program has been the key factor for Nivea’s products to win the shelf space war over against their key competitors at GT channel.
Solution
Audit & reward (by coupon) 18,000 outlets per month for Nivea’s Diamond and Gold Skin program nationwide to ensure product display following guidelines. The program has been the key factor for Nivea’s products to win the shelf space war over against their key competitors at GT channel.
Solution
CPM manages a team of auditors to:
- Visit each outlet monthly to check on plan-o-gram compliance
- Collect & report market information
- Co-ordinate with sales team for stock management
- Build relationships with retailers
- Reward coupons to qualified outlet
Fast Facts
Beiersdorf is, within the different segments in which we are represented, a leading international
branded consumer goods company, with more than 150 affiliates and around 18,000 employees.
Client Objectives
To increase Nivea Brand instore visibility
