Nestle has enjoyed CPM Vietnam’s expertise for over 07 years with their objective:
Frequently maintain Nestle in-store display space
Create merchandising habits of Nestle for retailers
Increase retailers quantity to join Nestle merchandising program & sales
Enhance retailers to introduce Nestle products to consumers
This is to do merchandising for 20 display programs of Nestle. This work spread throughout Vietnam and play as an important roles to retain relationship with outlets, to maintain valued display space in outlet over their competitors and push sales volume.
CPM manages a dedicated team of merchandisers to:
Visit each outlet four times every month to display products
Collect & report market information and feedback
Co-ordinate with sales team for stock management & PUSH Sales
Build good relationships with retailers to win space share
Achieved Nestle’s goals (merging merchandising and auditing, market intelligence, increasing sales volume, etc.).