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Sales Outsourcing
Overview
Diageo needed an agency with strong experience & resources to set up and manage a sales team to support their distributors to develop the sales channels in Vietnam.
Solution
CPM won the pitch to establish a sales team in three months and then transfer to Diageo. Now we are supporting Diageo in managing 97 sales staff with:
- Building & managing databases
- Reporting (Sales, KPI, Market intelligence)
- Recruiting & training sales staff
- Tracking sales team’s performance
- Labor contracting & payroll
- Developing and recruiting new outlets and markets
Fast Facts
Diageo is a global leader in beverage alcohol with iconic brands in spirits, beer and wine. We provide consumers with choice and quality across categories and price points.
Diageo has wholly owned subsidiaries in Vietnam and also have a 45.56% equity stake in Hanoi Liquor Joint Stock Company.
Client Objectives
Build an outlet database & develop new markets for distribution.
