DESCRIPTION:
One of the largest global brands which is predominantly known for it’s nutrition products, Abbott Vietnam has been a partner of CPM Vietnam for both mystery shopping and audit which are to check their PG at hospitals and clinic. This is to:
Ensure PG’s disciplines
Ensure PGs distribute sachets to patients properly
Ensure PGs collect and get information of valid/ real New Users
Ensure PGs run coupon process properly and complies with Abbott policies
CPM SHOW:
CPM managed a team to conduct mystery shopping in provided hospitals and clinic:
Create scenario for mystery shoppers to follow
Management, Field work, quality control, reporting
Achieved client’s goals (merging merchandising and auditing, market intelligence, delivered vavid results and solutions)
