Metaverse: everyone talks about it, few invest in it, but many evaluate its potential as a new touchpoint to increase omnichannel sales.  Metaverse: Some think it’s just the buzzword of the moment, but many believe in its potential as a growth driver for retail. The truth is that there is still confusion around the concept […]

Read our latest blog from CPM Italy which takes us on a journey through the shopping mall transformation Beyond shopping, to real micro-cities where life, work, relaxation and shopping coexist with permanent and temporary initiatives that involve and retain consumers. This is not new, stores and malls are changing and offer more and more immersive and personalised […]

After a good and exciting rugby season, we decided to make an analogy between this fast-paced sport and the art of selling. And believe it or not Rugby and Sales have more in common than you may think! Keep reading to find out. Both rugby and sales need a well-defined strategy in order to succeed. A […]