ABOUT CPM

Our mission is to grow our clients’ business by using INSIGHT to create INFLUENCE and drive SALES

Who we are?

CPM is the global leader in providing integrated sales strategies. Globally, we have 30,000 employees in 30 countries. We are part of the Omnicom Diversified Agency Services (DAS) organization….More

Our philosophy

Our mission is to grow our clients’ business by using Insight to create Influence and drive Sales. Everything we do ultimately ends in SALES development. But what sets us apart from our competitors is our our bespoke approach in developing targeted sales activities. We believe that to provide world leading sales development solutions and services we need to think a little deeper. That’s why we believe INSIGHT-INFLUENCE-SALES can be good for your business.

We are good at

Auditing
Merchandising
Mystery Shopping
Sales Operation
Experiential
Successful projects
Project staff
Years of experience
Happy client

OUR SERVICES
& SKILLS

Once you have worked with CPM, you stay with CPM.

We are providing the following services:

Auditing

CPM offer clients up to the minute information on customer’s experiences with their brands. Our audit teams access best in class technology to collate, view & analyse real time information collated in call; ranging from product availability, stock /shelf gaps, POS display, product & promotional compliance, competitor activity, pricing & benchmarking. This means you are never more than a click away from informed decisions. We have made more than 2,430,000 auditing visits in the retail sector

 

Merchandising

If your brand is not on the shelf, that’s a missed sales opportunity. That’s why we specialise in tailored merchandising strategies which are critical to keeping your brand available, visible & attractive to your customers. With our creative retail merchandising solutions we guarantee you’ll stand a much better chance of standing out in the few seconds it takes a consumer to make a purchasing decision. We’ll also make sure that your brand is on the shelf through planogram compliance, POS placement and stock control. We have made more than 4,404,000 merchandising visits in the retail sector

Mystery Shopping

Mystery shopping or a mystery consumer or secret shopper, is a tool used to measure retail compliances, service quality, product or POSM display. The mystery consumer’s specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

We have made more than 400,000 mystery shopping visits in the retail sector.

Sales Operations

Our expert teams specialise in the science of selling anything from complex end-to-end sales in regulated marketplaces through to FMCG van sales in the independent retail sector. We are also providing sales supporting activities such as in-store promoter & field-force management, new customer acquisition, promotion/retail incentive implementation. We have delivered more than 2,550,000 sales calls & acquired over 37,000 new outlets for our clients

 

Experiential

There’s nothing like grabbing customer attention & creating a brand experience that’s hard to forget. CPM are passionate about creating highly targeted, customer focused experiential marketing activities and events that deliver real results for our clients. Our highly creative & innovative retail activation services include roads shows, brand experience activity, point of sale, experiential demonstrations, sampling and promotions and attention grabbing guerrilla stunts – whatever you need to create a memorable and unique event.

OUR CLIENTS

We are very proud that a number of our clients have been with us for 10 +

years and our average client tenure is 6 + years.

pfizer
abbott
apple
bayer
shell
loreal
united
Nestle
pepsi
nivea
mobifone
kinhdo
jti
icp
heineken
fonterra
fcv
diageo

CASE STUDIES

Relationships with customers drive their businesses, so we make sure our

relationships with our clients drive what we do.

OUR PEOPLE

We pick people with the CPM mentality; highly experienced, highly

motivated, nice to work with and passionate about what we do.

CPM TB
Hinh 3
Hinh 2
Hinh-1

CONTACT US

CPM Vietnam manages operations from local offices in 15 cities and provinces throughout Vietnam.

Each office has local staff and all the necessary tools and warehousing

space to oversee projects in its area.

Contact info

Head office
Floor 12, 60 Nguyen Dinh Chieu Str, HCMC, Vietnam
Tel: + 84 8 3911 8283
Fax: + 84 8 3911 8245

Hanoi branch
Floor 5B, VMT Building, 52 Duy Tan, Cau Giay
Hanoi, Vietnam
Tel: + 84 4 3775 2943
Fax: + 84 4 3775 5274

Email:
info@cpm-vietnam.com

We are open:
Monday – Friday 8:30 AM – 6 PM

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